Evaluation

What were you asked to do?

In this unit of work, we were asked to make a promotional video for a choice of two separate charities and we got the charity of Ubuntu Arts.

Who/ what were you making the video about? 

 We were asked to make the video about this specific charity and we had to make it in an effective and creative fashion. To make a video like this you must add information about the organisation and by information it means things like who takes part in the organisation, what they do, why they do what they do, how they are funded, what they would like to show the audience. These specific aspects add up to make a good corporate video and we tried to ensure that we added all of this.

What was the purpose of the video:

The purpose of the video was to promote the organization by making them show what they do and what they offer. By showing what they offer it shows that they want to encourage other people that have a disability to use art as a way to express their feelings and emotions.

What did you do in each production stage?

 For the pre-production process me and my group done some research on the Redbridge CVS which offers fundraising help, they also have a member of staff who can help small voluntary and community groups in Redbridge to raise fund. Ubuntu Arts get their help and funds from this. By watching a few videos and reading articles we found out that the charity aim to help people with mental disabilities and they try to get the most out of the people with disabilities by letting them draw paintings to let them express their feelings and emotions in a way that is more appropriate to them which is painting.

The production stage was fulfilled during the half term holidays and before the holidays started we had to email the service and ask when there was a preferable time that was suitable for them to let us interview them and record it on video camera. We arranged a date with them and went to meet them at the Redbridge Cvs centre in Ilford. The interview went very smoothly as we got a lot of information out of them because we asked a lot of questions such as what the aims of the service is, what the service actually does, what help they provide and who they aim to help. This amount of information was needed vitally as only then it would make a good and respectable video.

The post production stage also went very well as we fully reviewed all of the footage that we captured and edited it to the best standard possible and this was done by picking out the most important pieces of information needed and we also added things like cutaways from some paintings and leaflets that Ubuntu provided us for help. We also added some graphics such as fades to make it look more entertaining and nice.

What problems did you encounter and how did you solve them?

Throughout the process we did not really encounter any problems and this was a good thing as we worked more freely.

What were you strengths and weaknesses in each stage?

I believe that me and my group did not really have any weaknesses throughout the whole process. I believe that there were a few good strengths that I had during the process which were having good camera work and knowledge, this is because I remembered to use a tripod whilst filming the interview because videoing whilst hand-held means that it's very unsteady and the camera would keep shaking and this is not good.

What is your opinion of the finished product?

My opinion on the final product is that is was fulfilled to a very good standard as a lot of hard work was put in to the project. This goes down to the fact that we put a lot of time into it and had enough time to think about the media knowledge that we could have put in and this was done good as we put in a good amount of music, graphics and facts.

Ubuntu Arts

2.Getting more out of your camera

Task 1: Exposure

Low exposure:

Exposure is to show the amount of light that is collected into the camera.

High exposure:

Exposure is to show the amount of light that is collected into the camera.

Exposure that was just right:

Exposure is to show the amount of light that is collected into the camera.

The first image had a very low amount of exposure as we see there is minimal amounts of light collected as the functions do not mess up the image. The second picture had a very high amount of exposure on the camera and we could very much visualise that the effect had effected the image, this is because we see that the colour of the image had been affected as it became very fuzzy and the full colours were not shown properly as it had gone quite darker. The last image was what I thought had just the right amount of exposure in as the colours were fully in tact and the affect didn't really effect the image.

Task 2: Flash

Image with flash on

Image with the Flash off

An image of a persons face with the flash off

An image of the same person with the flash on

We see in the first image that the flash was on and it really effected the image as the reflection of the flash was shown on the object and this is not good because it ruins the image and it does not show the full object. The second picture was of an object but with the flash off and this was a good image because there was no reflections of a light shining on the image because the flash was off. The third image was of a persons face with the flash off and the fourth image was of the same persons face with the flash on and it once again effected the image as the reflection of the light was in his eyes and that again ruins the image.

Task 3: White balance

White Balance is when the camera removes the unrealistic colours 

As we see in all of the three images above, the white balance is different in every one. In the first image we can tell that the white balance had not been changed as the photo is normal and has the correct colours. In the second image we can visualise that the white balance had been changed a little as the colours have vaguely gone darker but the image is clearer. The last image we can obviously tell that the white balance was changed extremely as all the colour has gone from the image meaning it is just a very bright image with no objects to be visualised and we can tell that having a large amount of white balance chosen isn't very good as the colour mostly goes.

Task 4: ISO

Low ISO on 100

High ISO on 800

Low ISO on 100

High ISO on 800

 ISO is how the colours are exposed on the camera

The first image was of some stairs in a dark area as the lights were off and this was a good opportunity to show how the low ISO on 100 would not be good to use as it wouldn't show the full images colour so I showed this in the image as the ISO was on 100 and it was dark. The second image was of the same area of stairs however with the ISO put on the highest amount which was useful because it brightened up the scenery with the mode and it showed a good use of colour in the image. The third image was of some trees and buildings with the daylight and the ISO was on 100 and it didn't turn out very good as the colours in the image turned out very fuzzy and not to the fullest standards that the image could have, in contrast, the last image was of the same objects however with the ISO on the highest amount which was 800 and the image turned out quite well

Task 5: AutoFocus Mode

Auto Focus is the mode where the camera focuses on the part that the photographer would like and this may be because they want to show a main object.

In this task I didn't do too good as all the pictures are the same and it shouldn't be like that.

Task 6: Burst 

Burst is when the camera catches many images in a quick motion

These 8 images are all of the same person and I used the mode called Burst because I wanted to show the persons movement and this mode was useful as it captures many images in a quick motion.



Culture Day Photo's

Diagonal Shot: Image of a train station sign

Here we have an nice image of Symmetry

Here we have a portrait of a statue

An image to show how flash is not good to use on reflective objects

You are better off to not use flash on reflective objects

An image to show the rule of Balancing Elements and it shows how an object can take the focus away from something else in the distance. 

When the sky touches the horizon line

A landscape image of a few buildings

Rule Of Thirds

A few more images:

Corparate/Promotional video analysis

Video Analysis:

Corparate:

A corparate video is a short video towards a certain target audience. In this video it is usually a company or a corparation or an organisation mostly talking about their work, business etc and they provide information about what their work is about and what they are set out to do.

Promotional:

A promotional video is also a video from company or a corparation or an organisation, however in a promotional video they persuade you do look at or buy the services that they provide.

Diiferences:

The differences between a corparate and promotional videos are that corparate videos give you information about services and promotional videos give information but they give persuasive information because they wish for people to look, buy or come to their services.

Mr Clarke Analysis

•Throughout the process of filming a short sequence called The Encounter, we learnt about acquiring many skills such as camera language, editing skills, setting up filming equipment, working as a team and storyboard planning our scenes. We had to acquire these skills to help us know about the main aspects required to know about filming and to help us further on when we will need it again.

•The new camera language that we learnt was the 180 degree rule, match on action and the shot reverse shot. These were new camera languages that we learnt and that were required to fulfil when we were filming the scenes. The 180 degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character. It is used to show the relationship of two people in a more visible way as the camera is at a 180 degree angle showing the two people standing or sitting opposite to each other and it shows both of them in the shot. The match on action is a technique of filming where one shot cuts to another shot portraying the action of the subject in the first shot. This shot creates the impression of a sense of continuity. The shot reverse shot is a continuity technique that is mostly used in conversations or a person entering a room as well. It shows a character first then it may show what the character is looking at and then it returns back to there face.

 Points:

 

 

 

•As we were filming, we set up filming equipment and this was very easy to do so as we had modern technology such as new cameras and a simple tripod.

•The storyboarding process went smoothly as the group worked on different aspects individually. We had a conversation first which we found out which person will have either the beginning or middle or the end and we had to use our media knowledge to help us make the storyboards such as knowing the camera angles and shot types.

•We also learnt about editing skills on the computer as we used the new programme called I movie. We edited our scenes on this programme and it was very easy to use.

•The skills we acquired will help us in the future because we will have already got the grasp of how it works and we will be able to do the jobs in a proficient and effective way.

•I believe the team worked very well with each other as we got the task and did it smoothly however I think if we did the process again we should use our knowledge of camera angles in a more important way as we missed out on some silly aspects such as in one scene my hand would be on my face and on the next shot my hand would be in a completely different place.

 

 

 

 

 

 

 

 

 

 

Photography Composition

landscape:

A landscape picture is what shows different types of scapes in the surroundings and a main type of a landscape would be a picture of buildings.

My picture does follow the rule as it shows various amount of spaces and no people are shown. If I do it again next time I would most likely have buildings in my picture.

Portrait:

A portrait is a picture that is normally shaped to  show people and groups.

 My photo keeps to the specific rule because the camera is positioned upwards as it is longer upwards than a landscape is wide. The photo shows two people showing their expressions and their whole bodies are shown.

Landscape:

A landscape picture is what shows different types of scapes in the surroundings and a main type of a landscape would be a picture of buildings.

 This photo I believe is better than my first landscape photo because it shows buildings and thats what landscapes are mostly used for. If I would take this image again I would not have the people in the photo because they make the rule not work that much.

Portrait:

A portrait is a picture that is normally shaped to  show people and groups.

 This photo clearly keeps to the rule as the whole body of the person in the frame and it is an action photo as well so I believe it is a great picture.

Rule of thirds:

The rule of thirds is a shot where the human eye is drawn to different sections broken up in the frame and the main object is most likely to be in the middle of the frame. In this picture I believe I stuck to the rule well in this picture as it is framed correctly as the main objects start halfway through the page. If I were to do this picture again I would most likely have a more visible main object in the middle of the frame.

Rule of thirds:

The rule of thirds is a shot where the human eye is drawn to different sections broken up in the frame and the main object is most likely to be in the middle of the frame. I believe I stuck to the rule well as the composition is just right and it is where the sky touches the horizon line.

Rule of thirds:

The rule of thirds is a shot where the human eye is drawn to different sections broken up in the frame and the main object is most likely to be in the middle of the frame. I believe I stuck to the rule very well in this photo as the persons body was broken up perfectly in the frame as the persons eyes were fully on the first third.

Diagonal rule:

The diagonal rule is when the object in the frame is at a diagonal view for the camera to see and this is placed as the middle line of the object goes to the middle of the diagonal frame lines. I believe I stuck to the rule well here as I got a square object which would be hard to use however I thought about how I should position the camera and I believed that making the middle line of the square connect to the frames diagonal lines would be great and I done that.

Rule of symmetry:

This rule is when there is a reflection on the sides due to the subject in the middle which makes that happen. It is very interesting to see as it looks eye-catching. My photo sticks to the rule as there is clearly symmetry shown.

Balancing Elements:

 The balancing elements rule is when there is a object or person in the background and it's supposed to be the main focus but there is an image in the front on the side which brings more attention to it.

I believe this photo kept to the rule very excellently as all of the aspects go with what I wrote in the description. If I were to take this picture again I would have moved the bin a little more to the right as it is pretty much in the middle so this adds a lot of attention to the bin whereas it should have some attention to the person in the back as well